July 10, 2021 (Manila, Philippines) -- Real estate giant Empire East Land Holdings, Inc. delivered Php 9B-worth of units last year despite the country's community lockdowns.
The company turned over 2,200 units and reported Php 4.3B worth of total booked sales in 2020 - an 8.38% increase from the previous year. These results were accredited to the company's prompt response and prevailing knowledge in dealing with a crisis.
"We knew that it would take a certain level of innovation, flexibility, and preparedness to help us ride out the complex challenges brought about by the pandemic, but the fact that we have faced previous crises is a huge factor in helping us meet this particular crisis,” said Atty. Yu.
The first quarter of 2020 was the perfect time to pick up the knowledge from the past to equip the company for the coming days. But since this pandemic is different from the 1997 Asian Financial crisis, one of the new plans implemented by the company involves thoroughly addressing concerns on People, Processes, and Products first, under a transmutation plan.
In this transmutation, most of the company's employees and salespeople were allowed to adopt a work-from-home set-up that kept them safe from health risks, resulting in reduced overhead costs for operations and Customized Telecommuting Approaches that fit each personnel's roles and functions.
The company also streamlined the procedures and expedited the flow of transactions through full digitalization or automation.
"We also recalibrated our services and targets concerning residential developments to ensure that amidst the postponement of the original timetable, the company would satisfactorily deliver its commitment and consistently sustain the trust of its stakeholders," says Yu in the recent Annual Stockholders Meeting.
Empire East continues to rise as it anticipates its largest project to date—the 24-hectare Empire East Highland City along Felix Avenue in the boundary of Pasig City and Cainta, Rizal.
"Since we launched the project, it has become one of the most popular and sought-after projects among our Philippine homebuyers," says Yu. This 37-tower project boasts a nature-themed development and will soon add to the company's portfolio of transit-oriented developments through the much anticipated LRT-2 East extension and the upcoming MRT-4.